This is no guarantee. But what guarantee did you have when you got into business in the first place that you'd be successful? Franchising is simply a method of building upon existing success. Of key importance, of course, is a well-constructed franchise program that compares favorably with other franchises when prospects come to call. Prospective franchisees need to feel that you are credible and can assist them in being successful. Your program and related materials go a long way to achieving this.