If you have decided not to franchise, then this is the way to go. But if you're really thinking of franchising as a possible growth option, consider this: for less than the cost of opening one more unit, you can probably embark on a franchise development program. Within a year of selling franchises, you'll have multiple new franchise locations opening. You can then use this cashflow to open additional company-owned locations, or continue reinvesting this capital into additional sales and marketing efforts. Either way, you'll be opening multiple locations. If you had just opened a company-owned location during that same time frame, you would probably just be breaking even.